Back to ScorecardScore Breakdown Overview Analysis Comparison
PricingView full pricing page What Users Say
Tool Profile
Brandwatch
Competitive Stable
Social MediaSocial Listening & Analytics
Social Listening + Consumer Intelligence + Social Media Management
$50/mo
Visit Brandwatch67.2
/ 100
Seven Dimensions
About Brandwatch
Brandwatch is the enterprise leader in social listening and consumer intelligence, using AI to analyze millions of online conversations across social media, news, blogs, and forums. Its AI categorization, sentiment analysis, and trend detection help marketing teams understand brand perception, track competitors, and identify emerging trends. Features include crisis detection, influencer identification, and audience segmentation. Its data depth and AI capabilities serve the world's largest brands.
Best For
Enterprise organizationsSocial media managersBrand marketing teams
Not Ideal For
Small businesses on a tight budget
Pros & Cons
Pros
- 4.2 average on G2 across 1,663+ reviews
- 4.3 average on Capterra across 237+ reviews
Cons
- 2.0 average on Trustpilot — low user satisfaction
Feature Matrix
| Feature | Brandwatch | Dash Social (formerly Dash Hudson) | Sprinklr | Emplifi (formerly Socialbakers) |
|---|---|---|---|---|
| Multi-Platform Posting | — | — | — | — |
| Content Calendar | — | — | — | — |
| Analytics Dashboard | — | — | ||
| Social Listening | ||||
| AI Content Suggestions | — | — | ||
| Engagement Management | — | |||
| Influencer Tools | — | — | — | |
| Hashtag Analytics | — | — | ||
| Team Collaboration | — | — | — | — |
| Auto-Scheduling | — | — | — | — |
| Composite Score | 67.2 | 75 | 74.5 | 61.5 |
Pricing Tiers
Custom enterprise pricing only (median ~
$50
User Sentiment Summary
Praise Themes
- Well-rated by users on G2
Complaint Themes
- Low ratings on Trustpilot suggest customer service issues
G2
4.2
1,663 reviews
Capterra
4.3
237 reviews
Trustpilot
2.0
19 reviews
X (Twitter) Sentiment
Score
50/100
Mentions
8
Positive
0
Negative
0