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PricingView full pricing page What Users Say
Tool Profile
Marin Software
Dying/Obsolete Stable
Paid MediaCampaign Management & Optimization
Cross-Channel Paid Search & Social Management (Legacy)
Contact for Pricing
Visit Marin Software27.2
/ 100
Seven Dimensions
About Marin Software
Marin Software is an enterprise cross-channel advertising management platform that uses AI to optimize campaigns across search, social, and e-commerce channels. Its Revenue Acquisition Management approach connects ad spend to revenue outcomes across Google, Meta, Amazon, and other platforms. For enterprise advertisers and agencies, it provides unified reporting, automated bidding, and budget allocation across channels. Its cross-channel optimization and enterprise integrations serve sophisticated marketing organizations.
Best For
Enterprise organizationsPerformance marketing teamsPPC managers
Not Ideal For
Small businesses on a tight budgetTeams needing a market-leading solution
Pros & Cons
Pros
- Established presence in its category
Cons
- 2.6 average on Trustpilot — low user satisfaction
- Declining market presence and momentum
- Slow product development cycle
Feature Matrix
| Feature | Marin Software | Skai (formerly Kenshoo) | Smartly.io | Optmyzr |
|---|---|---|---|---|
| Ad Creation | — | — | ||
| Campaign Management | — | — | ||
| Audience Targeting | — | — | — | — |
| Bid Optimization | — | |||
| A/B Testing | — | — | — | — |
| Cross-Platform | — | — | — | — |
| Reporting Dashboard | — | — | — | — |
| Creative Generation | — | — | — | |
| Budget Optimization | — | |||
| Attribution | — | — | — | — |
| Composite Score | 27.2 | 80.5 | 75.2 | 65.5 |
Pricing Tiers
Enterprise
Custom
- Contact sales
User Sentiment Summary
Praise Themes
- Serves its target use case
Complaint Themes
- Low ratings on Trustpilot suggest customer service issues
G2
3.8
453 reviews
Capterra
N/A — Not listed on this platform
Trustpilot
2.6
8 reviews