Back to Scorecard
Tool Profile

Semrush

Top Tier Trending Up
SEO / AEOFull-Suite SEO Platform

All-in-One SEO + AI Visibility Platform

$165/mo

Visit Semrush
83.2
/ 100
Score Breakdown

Seven Dimensions

Overview

About Semrush

Semrush is an all-in-one digital marketing platform combining SEO, PPC, content marketing, social media, and competitive intelligence tools. Its AI features include AI Writing Assistant, keyword magic tool with AI clustering, automated site audits, and competitive gap analysis. Trusted by over 10 million marketers worldwide, it provides the data infrastructure for comprehensive marketing strategy. Recent AI integrations and content optimization features strengthen its position as the industry standard.

Best For

Teams seeking a proven solutionEnterprise organizationsSEO professionalsContent marketing teams

Not Ideal For

Small businesses on a tight budgetSolo users needing only basic features
Analysis

Pros & Cons

Pros

  • 4.5 average on G2 across 3,307+ reviews
  • 4.6 average on Capterra across 2,314+ reviews
  • Strong market momentum with significant growth signals
  • Active hiring indicates growth and investment
  • Rapid product development and feature releases

Cons

  • Entry price $165/mo is above average for the category
Comparison

Feature Matrix

FeatureSemrushAhrefsSearchAtlas (LinkGraph)SE Ranking
Keyword Research———
On-Page Analysis———
Rank Tracking———
Backlink Analysis———
Content Optimization———
Technical SEO Audit—
AI Content Generation
SERP Analysis———
Competitor Analysis———
Site Audit————
Composite Score83.281.376.875.9
Pricing

Pricing Tiers

Subscription — Starter

$165/mo

    Pro+

    $248/mo

      Advanced

      $456/mo

        Enterprise

        Custom

        • Contact sales
        View full pricing page
        What Users Say

        User Sentiment Summary

        Praise Themes

        • Positive community reception on social media
        • Highly rated by verified users on G2
        • Highly rated on Capterra

        Complaint Themes

        • No major complaints identified in current data
        G2
        4.5
        3,307 reviews
        Capterra
        4.6
        2,314 reviews
        Trustpilot
        N/A — Not listed on this platform

        X (Twitter) Sentiment

        Score
        73/100
        Mentions
        50
        Positive
        8
        Negative
        3

        “@ConnorGillivan @semrush Love that we have this in our roster. It's made closing the gap between us and our competitors easier!”

        “@semrush I love the ads, but what % of website visitors are actually driven by AI results rather than by Google searches?”

        “1/ Most people think link building requires expensive tools - Ahrefs ($99/mo) - SEMrush ($119/mo) - Buzzstream ($24/mo) Truth: 90% of success comes from strategy, content, and outreach, not the soft”

        Based on recent X/Twitter posts · Data from X API